Turning the Tide: Amity Blue Now Donates $1 from Every Beach Towel Sale to Tangaroa Blue

At Amity Blue, the ocean is our inspiration, our playground, and our responsibility.

That’s why we’re so proud to announce that for every beach towel sold, we’ll be donating $1 to Tangaroa Blue, an incredible organisation leading the charge against marine debris in Australia.

Why Tangaroa Blue?

Tangaroa Blue isn’t just cleaning up our beaches, they’re transforming the way we tackle ocean pollution from the ground (and seabed) up. Their mission is to prevent and remove marine debris, while empowering communities, businesses, and governments to take data-driven action that addresses pollution at its source.

They’re the force behind the Australian Marine Debris Initiative (AMDI), one of the most comprehensive databases tracking the types and sources of marine debris across our coastline. It’s not just about picking up rubbish, it’s about understanding it, preventing it, and changing systems to protect our future.

A Big Leap Forward: ReefClean 2025 & the MV Steve Irwin

2025 has started off really exciting for Tangaroa Blue, they will be taking their impact even further with the launch of ReefClean, a bold new initiative in partnership with Ship4Good.

They’ll set sail aboard the iconic MV Steve Irwin, using it as a mobile base to:

• Conduct large-scale clean-up missions along the Great Barrier Reef
• Deliver marine debris education to remote coastal communities
• Host scientific research and outreach programs
• Collect data that helps shape policy and change behaviour at every level

We’re incredibly inspired by this next chapter in Tangaroa Blue’s journey and we’re honoured to play a small part in supporting it.

Your Purchase Makes a Difference

When you choose an Amity Blue beach towel, you’re not just choosing sustainability, functionality and bold design, you’re choosing to give back. Your support helps fund:

• Coastal clean-ups
• Education and outreach programs
• Vital research that protects marine ecosystems for generations to come

Together, we can protect what we love. One towel. One dollar. One step closer to cleaner oceans.

Thank you for being part of this wave.

🌊
Big Hugs,
Katie and the Amity Blue Team