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Some Inspiring Stories
Discover a wealth of insights on our blog page. From trends to tips, our articles cover a range of topics to enrich your knowledge and enhance your experience. Join us in exploring a world of stories, discussions, information and inspiration.
Five Years of Amity Blue
Five years ago, Amity Blue began with one towel and a belief that small choices can make a big difference. Today, it’s a community built on purpose, persistence and heart. Take a moment to read our journey here.
Black Friday 2025 - Our Biggest Sale of the Year (Without the Waste)
Yes, it’s our biggest sale of the year — but it’s also a reminder to slow down, shop consciously, and choose products that truly last. At Amity Blue, every beach essential is crafted from recycled plastic bottles, designed for durability, and created with the ocean in mind. This weekend, it’s not about buying more, it’s about buying better. Discover sustainable, sand-resistant, long-lasting beach gear and join a movement that puts quality, purpose, and planet first.
Surf, Fish, Adventure - Meet the Most Versatile Hat You’ll Ever Own
Looking for a hat that can keep up with every adventure? Our Amity Blue Surf Hats are made for real life outdoors - with detachable straps for two styles in one, recycled materials that go the distance, and bold designs that turn heads. Whether you’re surfing, fishing, boating or festival-bound, these hats are built to stay put, keep you cool, and last for years. Explore the full collection and find your new go-everywhere favourite.
Why Quality Beach Gear Matters and Why Cheaper Isn’t Always Better
In a world overflowing with fast fashion and disposable products, it’s easy to forget that quality still matters. At Amity Blue, we believe that choosing well-made, eco-friendly beach gear isn’t about spending more, it’s about choosing better. From towels crafted from recycled plastic bottles to surf hats built to last season after season, we’re proving that sustainability and style can go hand in hand. Because when you invest in quality, you’re not just buying a product, you’re protecting the planet and creating memories that last a lifetime.
New Arrival: Kids’ Bucket Hats Made from 100% Recycled Plastic Bottles
You asked, we listened! Our eco-friendly Kids’ Bucket Hats have arrived! Made from 100% recycled plastic bottles, they’re lightweight, breathable, and built for endless summer adventures. With bold coastal designs and adjustable straps for the perfect fit, these hats are the ultimate blend of comfort, colour, and sustainability. Discover the full story and shop the range now!
Why I Swear by My Hooded Towel – Especially in Winter
Let’s be real! Getting in and out of the pool in winter is not for the faint-hearted. But ever since...
Turning the Tide: Amity Blue Now Donates $1 from Every Beach Towel Sale to Tangaroa Blue
In this blog, we share our exciting partnership with Tangaroa Blue, an Australian organisation leading the fight against ocean pollution. For every Amity Blue beach towel sold, we’re donating $1 to support their vital work—from coastal clean-ups to education and research. We also spotlight their bold new initiative, ReefClean 2025, which sets sail aboard the MV Steve Irwin to help protect the Great Barrier Reef. Your purchase helps make a real impact - one beach towel at a time.
