Our Story

The name Amity Blue means
Friends of The Ocean.

It's a name that reflects our essence and the motivation that propels us to start each day.

The creation of Amity Blue

After spending a life by the beach, myself and my husband have seen a frightening amount of plastic rubbish accumulate in our oceans and we wanted to do something about it.

Each year more than 8 million tonnes of plastics are dumped into the sea. To put that into perspective, it’s like dumping a garbage truck full of plastic into the ocean every minute for every day of every year.

We have the ability to change the way we dispose of our rubbish right now.

Dumping is a thing of the past - recycle and re-use is our future and Amity Blue is proud to be part of this exciting movement.

We are passionate about delivering a luxurious high-end product that uses waste plastics. Amity Blue is proud to offer a selection of beautiful hats and towels in varied sizes, patterns, and indigenous designs.

Thanks for being part of the change


- Katie

“  We are passionate about delivering a luxurious high-end product that uses waste plastics. ”

We have the ability to change our future

Since mid-2023, an incredible 250,000 water bottles have been intercepted and transformed into our vibrant collection of high-quality towels and products! We're absolutely pumped and totally committed to ramping up these efforts year after year, all in the name of making a BIG impact!

Learn more about our impact

We have created a range of products aligned with our values

After many months of research, we found an amazing product - sand-resistant beach towels made from a fabric that is 80% recycled plastic bottles. It just made sense. The towels offer so many benefits. They are antimicrobial, odour free, ultra-absorbent, quick-drying, and super compact. It is a fantastic opportunity to create a beautiful, quality product that is also environmentally friendly.

Shop our eco-friendly products