Our Story

The Amity Blue Story

Same beautiful towels. Same love for the planet. A whole new chapter.

Where It All Began

Born from a lifelong love of the ocean and a desire to protect it, Amity Blue was founded by Katie and her husband, Chappy.

After spending much of their lives by the beach, they witnessed firsthand the growing impact of plastic pollution on our oceans and decided to do something about it.

Their vision was simple: to turn waste into something wonderful.

And so Amity Blue was born, creating beautiful, practical and long-lasting beach essentials made using recycled plastic bottles and fishing nets.

More than just a towel brand, Amity Blue became a way to encourage conscious choices, rethink waste and connect a community of ocean lovers who share a passion for protecting our beautiful planet.

Their passion and vision remain at the heart of everything Amity Blue stands for today.

Amity Blue Today

Hi, I'm Elly, the proud new owner of Amity Blue!

Originally from a little bush town in New South Wales, I moved to the East Kimberley in 2021 and quickly fell in love with this incredible part of Australia. Now I call Broome home, where bright sunshine, red pindan earth and turquoise waters make the ocean feel like an essential part of everyday life.

I've always had a love for the environment, but travelling around the world has deepened my appreciation for our beautiful planet while opening my eyes to the devastating impact of single-use plastics on our oceans and the places we love.

So perhaps it was fate that an unexpected conversation with Katie at the Broome Markets led me to Amity Blue. With no intention of buying a business, I found myself drawn to something that brought together my love for the ocean, my environmental values and a desire to make a difference.

My vision is to build on the wonderful foundations Katie and Chappy created, offering beautiful, practical and sustainable beach essentials while inspiring more conscious choices and a shared commitment to protecting our planet.

I'm incredibly grateful to continue their journey and excited to bring my own passion and ideas to this next chapter.

Whether you've been with Amity Blue from the beginning or you're only just discovering us, thank you for being part of our story.

Elly 💙

We have the ability to change our future

To date, over 500,000 water bottles have been recovered from waterways, landfill and the ocean and transformed into our collection of towels and products! We're absolutely pumped and totally committed to ramping this up every year, all in the name of making a BIG impact!

Learn more about our impact

We have created a range of products aligned with our values

Everything we make has a story. What begins as discarded plastic gets a second life as something durable, vibrant, and genuinely useful. We love creating eco-friendly gear that feels great to use and helps support cleaner coastlines and oceans.