Our Story

The name Amity Blue means
Friends of The Ocean.

It's a reflection of what inspires us and keeps us moving forward in our journey.

The creation of Amity Blue

After spending a life time by the beach, my husband and I have witnessed firsthand the staggering amount of plastic waste accumulating in our oceans. Determined to take action, we founded Amity Blue, a brand dedicated to creating beautiful, long-lasting beach essentials, created using recycled plastic bottles or fishing nets.

Each year, over 8 million tonnes of plastic end up in our oceans, the equivalent of a garbage truck dumping waste into the sea every minute.

At Amity Blue, we believe in rethinking waste. Recycling and reusing are the future, and we’re proud to play a small role in the shift towards a more sustainable world, we also love connecting with a community of ocean lovers who share our passion for protecting the environment. Together, small changes can make a big impact.

Thank you for being part of the journey.

Big Hugs

Katie

We have the ability to change our future

To date, over 500,000 water bottles have been recovered from waterways, landfill and the ocean and transformed into our vibrant collection of high-quality towels and products! We're absolutely pumped and totally committed to ramping this up every year, all in the name of making a BIG impact!

Learn more about our impact

We have created a range of products aligned with our values

Everything we make has a story. What begins as discarded plastic gets a second life as something durable, vibrant, and genuinely useful. We love creating eco-friendly gear that feels great to use and helps support cleaner coastlines and oceans.