Our Privacy Policy

Effective Date: 28/08/2023

1. Introduction

Welcome to Amity Blue's website! At Amity Blue, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and manage your personal information in compliance with the Australian Privacy Act 1988 (Cth) (the "Privacy Act").

2. Collection of Personal Information

We collect personal information directly from you when you interact with our website, make purchases, or communicate with us. This information may include but is not limited to:

• Name
• Contact details (email address, phone number, address)
• Payment information (credit card details, billing information)
• Purchase history
• Demographic information
• User-generated content (reviews, comments)
• Website usage data (cookies, IP address, browser type)

3. Use of Personal Information

We use the collected personal information for the following purposes:

• Processing and fulfilling orders
• Providing customer support and responding to inquiries
• Sending order and shipping confirmations
• Personalizing your shopping experience
• Sending promotional materials and newsletters (with your consent)
• Conducting market research and improving our services
• Complying with legal obligations

4. Disclosure of Personal Information

We may share your personal information with third parties under the following circumstances:

• Service Providers: We engage trusted service providers to assist us with various functions such as payment processing, shipping, and marketing. These providers have access to your personal information only to perform their tasks on our behalf.
• Legal Obligations: We may disclose personal information if required by law or to protect our rights and interests.
• Business Transfers: In the event of a business merger, acquisition, or sale, your personal information may be transferred as part of the transaction. We will notify you of any such change.

5. Cookies and Tracking Technologies

Our website may use cookies and other tracking technologies to enhance your browsing experience and gather information about how you use our website. You can manage your cookie preferences through your browser settings.

6. Security

We take the security of your personal information seriously. We implement industry-standard security measures to protect your data from unauthorized access, disclosure, alteration, or destruction.

7. Your Rights

Under the Australian Privacy Act, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Opt-out of receiving marketing communications
• Lodge a complaint with the relevant authority if you believe your privacy rights have been violated

8. Contact Us

If you have any questions, concerns, or requests related to your personal information or this Privacy Policy, please contact us:

Amity Blue ABN: 76117423161 Email: amityblue@outlook.com.au Address: 13 Sunlover Avenue, Agnes Water 4677, QLD

9. Changes to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on our website.

By using our website and providing your personal information, you consent to the terms outlined in this Privacy Policy.

This Privacy Policy was last updated on 28/08/2023.