Why Quality Beach Gear Matters and Why Cheaper Isn’t Always Better

In a world overflowing with cheap, mass-produced products, it’s easy to get caught up in the idea that more is better. But when it comes to what we use every day; the towels we dry off with, the hats that protect us, and the beach gear we take on our adventures, we believe that quality really matters!

At Amity Blue, we believe that investing in durable, eco-friendly beach gear isn’t about spending more money, it’s about spending it wisely. Our mission has always been simple: to create sustainable, long-lasting products that help protect our planet while making your everyday adventures brighter, bolder, and easier.

🌊 The Hidden Cost of Cheap Beach Gear

That “bargain” towel or hat might seem like a steal, but behind the low-price tag lies a heavy environmental cost. Cheap products often mean:

• Poor-quality materials that fall apart after a few washes

• Low-wage or unethical manufacturing practices

• More waste heading to landfill each year

When we buy low-quality beach gear, we’re often forced to replace it sooner, which means buying more and throwing away more. Over time, this cycle hurts both our purses and the planet.

💙 Designed for Longevity and Sustainability

Our eco-friendly beach towels, surf hats, beach blankets, and accessories are made from a high percent of recycled plastic bottles, helping to keep waste out of the ocean and giving plastic a meaningful second life.

But we don’t stop at sustainability, we’re just as passionate about craftsmanship and longevity.

• Our towels are sand-resistant, ultra-absorbent, and quick-drying; designed to last for years of adventures.

• Our surf hats and bucket hats are made for the outdoors with durable stitching and breathable recycled fabric.

• Even the smallest details — like zips, straps, and stitching, are made to withstand the Aussie sun, salt, and surf.

We want you to feel confident that when you buy from Amity Blue, you’re investing in something that will stay vibrant and functional season after season.

🌞 Quality Over Quantity

We’re not about fast fashion or fleeting trends, we’re about thoughtful choices and timeless design.
When you choose quality over quantity, you’re saying no to throwaway consumerism and yes to products that last a lifetime.

Every Amity Blue piece is designed to be part of your story - from road trips along the coast to lazy afternoons on the sand. Our hope is that our towels and hats become keepsakes of your adventures, not just another item that fades away with time.

🌏 Small Choices, Big Impact

Sustainability starts with small steps, like choosing a product that’s made to last. Every time you pick up an Amity Blue towel or eco-friendly surf hat, you’re supporting a circular economy, reducing waste, and making a positive ripple for our planet.

Because when we all make small, conscious choices - together, they create real change.

Big Hugs,

💙Katie & The Amity Blue Team