Yes, it’s our biggest sale of the year — but it’s also a reminder to slow down, shop consciously, and choose products that truly last. At Amity Blue, every beach essential is crafted from recycled plastic bottles, designed for durability, and created with the ocean in mind. This weekend, it’s not about buying more, it’s about buying better. Discover sustainable, sand-resistant, long-lasting beach gear and join a movement that puts quality, purpose, and planet first.

Looking for a hat that can keep up with every adventure? Our Amity Blue Surf Hats are made for real life outdoors - with detachable straps for two styles in one, recycled materials that go the distance, and bold designs that turn heads. Whether you’re surfing, fishing, boating or festival-bound, these hats are built to stay put, keep you cool, and last for years. Explore the full collection and find your new go-everywhere favourite.

You asked, we listened! Our eco-friendly Kids’ Bucket Hats have arrived! Made from 100% recycled plastic bottles, they’re lightweight, breathable, and built for endless summer adventures. With bold coastal designs and adjustable straps for the perfect fit, these hats are the ultimate blend of comfort, colour, and sustainability. Discover the full story and shop the range now!

Let’s be real! Getting in and out of the pool in winter is not for the faint-hearted. But ever since...

As we reflect on an incredible year, Amity Blue is proud to share our 2024 journey of growth, sustainability, and community impact. From traveling across Australia to Broome, expanding our presence in stores nationwide, and collaborating with amazing organisations, we've continued to focus on creating beautiful, eco-friendly products made from recycled plastic bottles and fishing nets. We’ve worked on meaningful projects, supported local causes, and designed new, exciting products for 2025. Thank you to our loyal community and beyond for helping us make this year unforgettable. Here's to a sustainable future and more innovations in the year ahead!