Our Journey

Our Journey

Wow, just like that we’ve reached the middle of 2022 and we’re excited to launch of our brand-new website! It’s been an amazing and fun 6 months of creativity here at Amity Blue. The team and everyone involved have done such an incredible job.

Our new range of designs are finally here and they look brilliant. When it comes to fashion, we are all about being different and standing out from the crowd - we love colour, being bold and just a little bit daring and our new website showcases this.

With over a year of testing under our belt, we have worked really hard on improving the look, feel and quality of our towels. We are proud to say that we’re now up there with the best.

This year we have introduced our first range of Hooded Surf Ponchos. We have created 3 sizes, used several designs that have been popular towel prints, and added some new and funky patterns to the mix. Our Ponchos are designed to be simple and practical and ideal for winter. The sides open up so they are also comfortable in summer and can be opened out and used as a towel.

We have been working on some awesome new products and will be introducing some new additions by the end of this year. For now though, our lips are sealed. Sign up to our newsletter to be notified when we release them!

Our most exciting piece of news that we want to share with you all is that to date, we have recycled and reused 140,000 plastic bottles. For us this is such a win, knowing we are taking rubbish and turning it into beautiful, quality and long-lasting products that we can all enjoy for many, many years to come.

Our promise is to continue to create and come up with new products made by recycling and reusing what would otherwise be waste.

We love getting your feedback and hearing your suggestions. Most of all we absolutely love seeing the photos of you modelling your towels at different locations you travel to around our amazing planet! Tag us on Instagram @amitybluetowels!

We want to thank each and every one of you for your support over the last 2 and half years and hope that you will continue to enjoy our products and share them with your friends and family. We look forward to our journey ahead and we are excited to be sharing it with you.

Big Hugs


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